Smack Mellon is a nonprofit arts organization located in Dumbo, Brooklyn. Smack Mellon's mission is to nurture and support emerging, under-recognized mid-career, and women artists in the creation and exhibition of new work, by providing exhibition opportunities, studio workspace, and access to equipment and technical assistance for the realization of ambitious projects. We see ourselves as a vehicle whereby under-represented artists can create, explore and exhibit their creative ideas outside the concerns of the commercial art world, offering many artists the exposure and recognition they deserve.
Smack Mellon is located between the Brooklyn and Manhattan Bridges, on the East River waterfront in DUMBO Brooklyn. Our 12,000 sq ft facility includes a 5000 sq ft gallery, an office, and a storage space on the upper level and artists studios, fabrication shop, media lab, and kitchen on the lower level.
The Communications & Events Manager is charged with enhancing Smack Mellon's image through all communications and helping to promote increased attendance, heightened recognition, earned revenue through rental events, and execution of marketing and public relations plans.
Under the supervision of the Executive Director and Director of Exhibitions, the Communications & Events Manager will lead Smack Mellon’s efforts to promote Smack Mellon and its exhibitions and programs, and rental program to local, national, and international media (print, electronic, and broadcast), and will oversee all aspects of media relations, marketing, and advertising for the purpose of Smack Mellon’s positioning, branding visibility, and audience and visitor growth in support of Smack Mellon’s mission and goals. The Communications & Events Manager is also responsible for maintaining and building Smack Mellon’s rental program, which is a crucial part of Smack Mellon’s fundraising initiatives. They are also responsible to continue building ongoing public interest and support for Smack Mellon’s programming; to maximize revenues through facility rental, memberships, corporate sponsorships, media sponsorships, individual donors, and other sources; and to sustain and expand the Smack Mellon’s various audiences.
We are looking for an individual with a background in the arts, marketing and/or PR and communications to help develop and manage our promotional efforts to attract a wide and diverse audience to our exhibitions and events. More specifically, we’re looking for an individual with experience and interest in managing space rentals, event production, event coordination, and/or vendor relations and who can strategically identify and attract new renters to our gallery rental program.
They will provide creative and strategic messaging in promoting Smack Mellon and all its programming and rental events program.
This position is responsible for all audience development, marketing, and communications for Smack Mellon’s programs, gallery rentals, and events.
• Research as needed/instructed
• Manage and execute distribution of marketing materials
• Manage and program Constant Contact eblasts
• Identify media outlets to cultivate targeted audiences
• Research and draft press releases for: education initiatives & special events
• Prepare press kits and distribute as needed
• Manage photo and press info distribution
• Prepare press list for emailing invitations and press releases
• Update press contact list
• Check listings for accuracy
• Keep press books/computer files updated
• Pitch stories to relevant media outlets to fulfill strategic PR goals
• Grow and manage Smack Mellon’s social media profiles and presence, including Facebook, Twitter, Instagram, and new platforms that are relevant
• Create shareable content appropriate for specific networks
• Monitor and engage in relevant social discussions about our organization
• Run regular social promotions and campaigns and track their success
• Promote and grow rental program by exploring new ways to engage and identify new social, print, and online networks to reach new renters
• Source and increase free advertising exposure
• Source new advertising outlets and track successfulness
• Field rental inquiries and meet with potential renters
• Build a client base from a variety of fields
• Manage all reservations and bookings
• Negotiate partnerships and evaluate vendor services
• Communicate rules and policies to contracted vendors
• Manage all incoming Certificates of Insurance from outside vendors
• Manage events, acting as building supervisor and enforcing rules of the rental contract to maintain the safety of guests and premises
• Work late up to one evening each month helping with the First Thursday gallery walk event.
• Assist with all aspects of the Annual Benefit (which takes place on May 5, 2018) and any additional fundraising events. You must be able to work Saturday May 5, 2018.
• Assist with exhibition openings.
Bachelor's degree required, Master's preferred, ideally in art history, public relations, marketing, communications, or liberal arts; or commensurate related experience.
Must have three years experience in a directly related field.
Must have excellent, demonstrated written, oral, interpersonal, and communication skills (including editing ability).
Experience with html and/or CMS a plus. The ideal candidate must be extremely organized and a self-starter. Should be able to work collaboratively within a small office environment and be comfortable with handling many tasks at once. Should be energetic, enthusiastic and not averse to picking up a snow shovel, broom or screw gun. Should be interested in learning how a nonprofit art organization runs and be willing to participate on every level.
Mac proficient, Microsoft Office (specifically Excel), Adobe Creative Suite, and Google Analytics.
Active and well-rounded personal presence in social media with a command of each platform and its best practices.
Nonprofit experience, particularly with an art organization, is preferred. Knowledge of art press and contemporary art is important. Should have an ability to work flexibly and collaboratively. Must be able to perform effectively in a fast-paced environment with a high level of creativity, ownership, and entrepreneurship.
The above statements are intended to describe the general nature and level of work performed by people assigned to this job; they do not purport to describe all functions of the position. Employees may be assigned other duties, and the essential responsibilities of this position may change or be changed from time to time.
This is a part time position 22 hours/week.
This is a part time position 22 hours/week. Workdays must include Saturdays. Other workdays are flexible Wednesday - Sunday. $25,000/year.